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Estée Lauder's sweet smell of success


Estee Lauder Companies Inc (EL)

The sweet smell of success only got sweeter, and the businesswoman behind it all said it best when explaining her success, "I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard." - Estée Lauder.


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The company recently reported (on the 31st of October 2019) its financial results for its first quarter ended September 2019, which delivered outstanding results once again. Net sales increased 11% from the prior-year period with net earnings rising 19% to $595 million, compared with $500 million last year.

Estée Lauder share overview:

  • Sector: Consumer Staples.
  • Market Cap: $68.54 Billion.
  • Dividend Yield: 1%
  • Shares outstanding: 359.81 million.
  • 52 Week Range low of $121.47 and $207.50 per share high.

Estée Lauder Companies Inc will also be paying a $0.48 per share quarterly dividend, with the stock going ex-dividend on the 27th of November 2019.


The share price took a 5% knock after the forward guidance outlook fell below expectations.The company expects strong consumer demand for its products and is expected to grow approximately 5% to 6% during the fiscal year if no additional geopolitical risks materialize.

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Chart Life

The price action on Estée Lauder has finally broken out of a descending channel price formation which shows promise for buyers to enter the market. Take note that we might see the price action re-test this breakout in the short term before pushing higher.

Source - Bloomberg

Portfolio particulars

  • Portfolio Hold (Current)*
  • Portfolio Buy opportunity: close above $194.32 per share**
  • WhatsTheBeef long term target price: $205.00 per share.

Know your company: Estée Lauder Companies Inc (EL)

  • The cosmetics giant founded by husband and wife duo, Estee and Joseph Lauter who changed his surname to Lauder shortly after getting married.
  • The company was founded 73 years ago in New York with only four products: Cleansing Oil, Skin Lotion, Super Rich All-purpose Creme, and Creme Pack.
  • Estee Lauder was the only woman on Time magazine's 1998 list of the 20 most influential business geniuses of the 20th century.
  • "I didn't get here by dreaming or thinking about it. I got here by doing it."- Estée Lauder

Source - Estee Lauder Companies, Wikipedia, KOYFIN, SeekingAlpha,, Yahoo Finance, Entrepreneur

*Portfolio Hold (Current) refers to investors who already hold the stock within their portfolio.

**Portfolio Buy opportunity refers to Technical level crossed which might imply that the markets behavior would support the outlook and Close above refers to a share price close above a Technical Resistance level.

Estee Lauder Companies Inc Shares
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Barry is a market analyst with, with a wealth of experience in the investment markets. Now in his tenth year in the markets, Barry "The Beef" Dumas brings a combination of technical analysis and fundamental insights to the table

Any opinions, news, research, reports, analyses, prices, or other information contained within this research is provided by Barry Dumas, Market Analyst at GT247 (Pty) Ltd t/a (“”) as general market commentary, and does not constitute investment advice for the purposes of the Financial Advisory and Intermediary Services Act, 2002. First World Trader (Pty) Ltd t/a EasyEquities (“EasyEquities”) and do not warrant the correctness, accuracy, timeliness, reliability or completeness of any information received from third party data providers. You must rely solely upon your own judgment in all aspects of your investment and/or trading decisions and all investments and/or trades are made at your own risk. EasyEquities and (including any of their employees) will not accept any liability for any direct or indirect loss or damage, including without limitation, any loss of profit, which may arise directly or indirectly from use of or reliance on the market commentary. The content contained within is subject to change at any time without notice.